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Weekly digital advertising news covering AI advertising, retail media, ChatGPT visual ads, and ad tech trends in 2026

This Week in Digital Advertising: Amazon’s $10B Shopping Event, OpenAI’s Visual Ads, and the Paramount-WBD Merger Close

Key takeaways Adobe projected $9.9 billion in U.S. online spending during Amazon’s October shopping event, across retailers rather than Amazon alone. OpenAI announced visual ads for ChatGPT, with U.S. testing scheduled to begin later this month and expanded measurement tools already announced. Paramount completed its Warner Bros. Discovery acquisition under the Skydance name, bringing approximately […]

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Amazon flywheel showing DRTV driving searches, sales velocity, BSR, and organic product rankings

Streamer Price Hikes, FAST Sports & TikTok Settlement | Telnet Agency Weekly Roundup

Key Takeaways Streaming price hikes are pushing consumers closer to their spending limits, making cheaper ad-supported tiers more attractive. Sports programming on FAST channels grew 37.5% year over year, led by individual games and live events. Netflix is reportedly exploring partnerships with Peacock and Fox One, potentially turning the platform into a hub for other […]

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Retail buyer presentation showing DRTV results, shelf strategy, and product retail readiness

From Airtime to Shelf Space: Pitching Retail Buyers After a Winning DRTV Test

Key Takeaways A winning DRTV test gives brands proof of consumer demand, but retail buyers need that proof translated into retail metrics. Buyers care about category growth, sales velocity, margin, shopper fit, operational readiness, and sell-through. DRTV data can strengthen a retail pitch when it shows conversion, ROAS, CPA, geographic demand, and customer response. Retail […]

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This Week in Digital Advertising: Streaming Hits 48.5%, Charter-Cox Merger Clears California, and Maryland Kills Its Digital Ad Tax

This Week in Digital Advertising: Streaming Hits 48.5%, Charter-Cox Merger Clears California, and Maryland Kills Its Digital Ad Tax

Key Takeaways Streaming reached 48.5% of total TV viewing in Nielsen’s June Gauge. More than 3 in 10 U.S. households are now streaming-only, up 5 points from 2024. Streaming platforms generated $582.6M in national TV ad spend and media value during the first seven months of 2026. California regulators approved Charter’s $34.5B Cox deal with […]

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Marketing attribution channels connected to a customer conversion

The Beginner’s Guide to Attribution: How to Know What’s Actually Working

Quick Summary Marketing Attribution: Attribution helps marketers understand which channels contribute to leads, sales, and conversions Most customers interact with multiple touchpoints before making a purchase Different attribution models answer different business questions There is no single “best” attribution model for every business Understanding attribution can help improve budget allocation, reporting, and campaign planning What […]

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A robot in a suit works on a laptop next to a glowing green upward performance graph, with the headline "Regulators, AI, and Rising Prices: This Week's Signals for Performance-Driven Advertisers."

Regulators, AI, and Rising Prices: This Week’s Signals for Performance-Driven Advertisers

Key Takeaways Twelve states are suing to block the $110 billion Paramount Skydance and Warner Bros. merger, citing reduced competition. The UK and EU are cracking down on platforms, demanding fraud-ad liability and addictive-design accountability. AI now automates campaign execution, but it raises the bar on human oversight and transparency. Google adds “How This Ad […]

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The TelNet Blueprint: How We Build Full-Funnel Campaigns That Actually Convert

The TelNet Blueprint: How We Build Full-Funnel Campaigns That Actually Convert

Quick Summary Most brands dump money into single channels instead of looking at the whole customer journey. TelNet connects awareness, consideration, and conversion into one fluid system. A full-funnel strategy keeps your message consistent across every platform. True scale requires aligning your media, messaging, creative, data, and website optimization. The goal isn’t generating traffic, it’s […]

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What the Streaming Wars Mean for Advertisers on a Budget

What the Streaming Wars Mean for Advertisers on a Budget

Key Takeaways  The streaming wars have made TV advertising more accessible for businesses with modest budgets.  Connected TV (CTV) offers flexible budgeting, precise audience targeting, and detailed performance measurement. Ad-supported streaming platforms and FAST channels have expanded advertising opportunities across multiple services. Small and mid-sized businesses can test campaigns, optimize performance, and scale spending based […]

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