Key Takeaways Streaming now accounts for 46.6% of ad-supported TV viewing, putting more pressure on cross-platform planning. TV is becoming shoppable as Samsung and Walmart connect streaming ads to measurable purchases. AI now helps build and optimize campaigns, not just target audiences. 85% of agency leaders expect outcomes-based compensation to become more common. Cross-platform measurement […]
Key Takeaways Global ad forecasts now range from 9.4% to 11.5% growth, signaling a stronger ad market in 2026. The Fox-Roku deal could reshape CTV buying, targeting, and measurement across television. Google’s Smart Bidding update may shift budget allocation across queries and customer segments. Rising AI-driven traffic could affect ad delivery, traffic quality, and ROAS […]
Key Takeaways Upfront week highlighted four major trends: agentic AI, growing sports investment, outcomes-based measurement, and deeper brand integrations built around fandom. FAST channels continue to grow among cord-cutters and cord-nevers, giving publishers a low-cost environment to test new ad formats, targeting tools, and contextual experiences. Shoppable AI models are helping media buyers identify purchase […]
The secret to winning on TikTok Shop is about getting those products onto the “For You” Page (FYP). The FYP is the main feed where users spend most of their time, and its algorithm acts as a digital matchmaker. If a product feed and content are streamlined to match what the algorithm wants, TikTok will […]
Instagram Shops connect product discovery, content, and purchasing in one experience. Instagram now sends shoppers to website checkout instead of completing purchases inside the app. This shift makes your website and content strategy more important than ever. Read ahead to learn how to set up your Instagram Shop, optimize your storefront, create engaging content, and […]
Influencer marketing drives social commerce because creators connect with niche audiences and influence buying decisions. Their content shows products in real use, builds trust, and creates a direct path to purchase. This guide shows you how to find the right influencers, build authentic partnerships, create natural content, and measure ROI that actually drives growth. Step […]
Key Takeaways for This Week The FTC’s proposed delivery fee rules could reshape promotions, checkout flows, and customer acquisition on food delivery platforms. Publicis’ $2.2 billion LiveRamp acquisition raises new questions around data neutrality, identity partnerships, and measurement control. AI advertising still runs heavily through traditional search, with 82.5% of 2026 AI ad spending tied […]
Key Takeaways Data helps you understand who your audience is, what they do, and where your marketing loses momentum. Strong data use improves targeting, testing, personalization, and budget decisions across channels. Brands that treat data as a working system, not a reporting task, make faster and better marketing decisions. Data matters in modern marketing because […]
Key Takeaways: Upfront season is shifting away from reach metrics and toward measurable business outcomes like sales, conversions, and site visits. NBCU, Amazon, Fox, and Netflix all built their upfront pitches around performance, AI, streaming, and advertiser measurement tools. The 2026 FIFA World Cup is becoming one of the most competitive advertising opportunities across TV […]
Key Takeaways: Advertisers are shifting from reach-based TV buying to outcome-based measurement focused on sales and conversions. Amazon and Roku are using retail data to prove that streaming ads drive real purchases. The ANA introduced a new fee for its Aquila measurement platform, sparking debate across the advertising industry. Digital video ad spending is projected […]
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