Media Buying News This Week: FTC Delivery Fees, Publicis-LiveRamp & AI Shifts
Key Takeaways for This Week The FTC’s proposed delivery fee rules could reshape promotions, checkout flows, and customer acquisition on food delivery platforms. Publicis’ $2.2 billion LiveRamp acquisition raises new questions around data neutrality, identity partnerships, and measurement control. AI advertising still runs heavily through traditional search, with 82.5% of 2026 AI ad spending tied […]
