Upfronts 2026: How Amazon, NBCU, Fox, and Netflix Are Betting on Performance Advertising
Key Takeaways: Upfront season is shifting away from reach metrics and toward measurable business outcomes like sales, conversions, and site visits. NBCU, Amazon, Fox, and Netflix all built their upfront pitches around performance, AI, streaming, and advertiser measurement tools. The 2026 FIFA World Cup is becoming one of the most competitive advertising opportunities across TV […]
