This Week in Digital Advertising: FAST Growth, Shoppable AI, and the Privacy Push
Key Takeaways Upfront week highlighted four major trends: agentic AI, growing sports investment, outcomes-based measurement, and deeper brand integrations built around fandom. FAST channels continue to grow among cord-cutters and cord-nevers, giving publishers a low-cost environment to test new ad formats, targeting tools, and contextual experiences. Shoppable AI models are helping media buyers identify purchase […]
