Streaming Shakeups, AI Ad Tools, and the Convergent TV Push: This Week in Performance Media
Key Takeaways Paramount pushed its Warner Bros. Discovery merger timeline to as late as mid-2027. NBCUniversal partnered with YouTube to expand Peacock’s reach and strengthen distribution. Disney introduced a beta AI tool for creating CTV ads, while Nielsen added AI to its measurement platform. AI is making campaign execution faster, but it’s also making ad […]
