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This Week in Digital Advertising: FAST Growth, Shoppable AI, and the Privacy Push

Key Takeaways Upfront week highlighted four major trends: agentic AI, growing sports investment, outcomes-based measurement, and deeper brand integrations built around fandom. FAST channels continue to grow among cord-cutters and cord-nevers, giving publishers a low-cost environment to test new ad formats, targeting tools, and contextual experiences. Shoppable AI models are helping media buyers identify purchase […]

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How to Partner with Influencers to Authentically Promote Your Social Commerce Products

Influencer marketing drives social commerce because creators connect with niche audiences and influence buying decisions. Their content shows products in real use, builds trust, and creates a direct path to purchase. This guide shows you how to find the right influencers, build authentic partnerships, create natural content, and measure ROI that actually drives growth. Step […]

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Graphic promoting “Media Buying News This Week” by TelNet Agency with headlines about FTC fees, Publicis-LiveRamp, and AI industry shifts.

Media Buying News This Week: FTC Delivery Fees, Publicis-LiveRamp & AI Shifts

Key Takeaways for This Week The FTC’s proposed delivery fee rules could reshape promotions, checkout flows, and customer acquisition on food delivery platforms. Publicis’ $2.2 billion LiveRamp acquisition raises new questions around data neutrality, identity partnerships, and measurement control. AI advertising still runs heavily through traditional search, with 82.5% of 2026 AI ad spending tied […]

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Upfronts 2026 slide showing Netflix, Prime Video, Apple TV+, Disney+, and Hulu logos with performance advertising focus.

Upfronts 2026: How Amazon, NBCU, Fox, and Netflix Are Betting on Performance Advertising

Key Takeaways: Upfront season is shifting away from reach metrics and toward measurable business outcomes like sales, conversions, and site visits. NBCU, Amazon, Fox, and Netflix all built their upfront pitches around performance, AI, streaming, and advertiser measurement tools. The 2026 FIFA World Cup is becoming one of the most competitive advertising opportunities across TV […]

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TelNet Agency graphic about streaming and digital advertising trends, featuring a person viewing a wall of digital media screens.

This Week in Streaming and Digital Advertising: Amazon, Roku, YouTube, and More

Key Takeaways: Advertisers are shifting from reach-based TV buying to outcome-based measurement focused on sales and conversions. Amazon and Roku are using retail data to prove that streaming ads drive real purchases. The ANA introduced a new fee for its Aquila measurement platform, sparking debate across the advertising industry. Digital video ad spending is projected […]

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Tim Cook’s Out. Meta’s Cutting. Roku Just Hit 100 Million. Keep Up.

The industry is changing rapidly. Streaming platforms are taking ad budgets, with Roku crossing 100 million households, while leaders like Tim Cook and Bob Liodice step aside. At the same time, companies are cutting costs and investing more in AI. These shifts point to one clear trend. The market is moving toward a leaner, AI-driven, […]

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Where Media Is Headed: Streaming, AI Ads, and the Rise of Measurable TV

Streaming is heading toward a $200B market, but growth now comes from monetization instead of just new users. Performance TV is taking over, AI is speeding up ad creation, and platforms are shifting to balance growth with trust and data responsibility. This blog breaks down what matters most and where marketers should focus next. Streaming […]

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CTV, Shoppable TV, and Sports Streaming: What This Week’s Media Moves Mean for Advertisers

Key Takeaways TV now drives action, not just awareness, as viewers can discover and respond without leaving the screen. Sports content offers high attention and rising demand, with early buyers gaining better value and placement. AI is streamlining media buying, shifting the advantage to stronger strategy, creative, and data use. FAST and creator content are […]

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TelNet Agency graphic showing a large wall of video screens and media content, with the text “The Power of Storytelling in TV Commercials and Digital Campaigns.”

The Power of Storytelling in TV Commercials and Digital Campaigns

Key Takeaways Storytelling helps people feel, remember, trust, and act, making ads more effective than plain messaging. TV tells the main story and builds awareness, while digital follows up with targeted messages that guide people to take action. Honest and consistent stories across channels make brands easier to trust and recognize. The best campaigns follow […]

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What is Connected TV Advertising and Should Your Brand Use It

Streaming changed how people watch TV, and ads had to follow. As cord-cutting accelerates and viewers shift from traditional cable to on-demand platforms, brands are moving their media budgets to Connected TV (CTV) to stay visible where attention now lives. Connected TV advertising places video ads directly inside streaming content on internet-connected TVs. It combines […]

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