Performance Marketing Trends 2026: What Super Bowl Ads, AI Testing, and CTV Growth Reveal
Key Takeaways CTV is now mainstream for SMBs, with 45% YoY adoption and more brands treating TV as a revenue channel. Sports and Super Bowl ads now blend brand building with clear tracking and data-driven buying. AI platforms like ChatGPT are becoming ad channels, while new IAB rules push for clearer disclosure. Subscription businesses face […]
