PDMI Weekly: AI Reshapes Media Buying, CTV Heats Up, and the Industry Redefines Success
AI is changing how media gets bought and sold. Most of this shift is happening in CTV. The industry is moving past cheap reach. It now focuses on transparency, supply quality, and outcomes. Let’s break down eight key stories, what each one means, and how they connect to where media is heading next. This Week’s […]
