Key Takeaways Streaming upfront spending surpassed broadcast and cable combined for the first time. Netflix nearly doubled its upfront ad commitments for the 2026–27 season. The FCC repealed the 39% TV ownership cap, opening the door to larger broadcast deals. Google added AI and agentic tools that can automate tasks and surface campaign insights. Nielsen […]
Key Takeaways The FIFA World Cup pushed U.S. ad spending up 19.3% in June after months of slower growth. Amazon and Apple reported strong advertising gains, showing Big Tech’s ad businesses continue to expand. The EU’s new AI rules now require clear disclosure for AI-generated content and AI interactions. Snap now prioritizes human-created content over […]
Key Takeaways Paramount pushed its Warner Bros. Discovery merger timeline to as late as mid-2027. NBCUniversal partnered with YouTube to expand Peacock’s reach and strengthen distribution. Disney introduced a beta AI tool for creating CTV ads, while Nielsen added AI to its measurement platform. AI is making campaign execution faster, but it’s also making ad […]
Quick Summary Most brands dump money into single channels instead of looking at the whole customer journey. TelNet connects awareness, consideration, and conversion into one fluid system. A full-funnel strategy keeps your message consistent across every platform. True scale requires aligning your media, messaging, creative, data, and website optimization. The goal isn’t generating traffic, it’s […]
Key Takeaways Streaming now accounts for 46.6% of ad-supported TV viewing, putting more pressure on cross-platform planning. TV is becoming shoppable as Samsung and Walmart connect streaming ads to measurable purchases. AI now helps build and optimize campaigns, not just target audiences. 85% of agency leaders expect outcomes-based compensation to become more common. Cross-platform measurement […]
Quick Summary TV works best when paired with search, social, retargeting, email, and a sales-ready website. Your offer, call-to-action, and landing page matter as much as media placement. Connected TV, or CTV, gives advertisers stronger targeting and measurement options. Track sales, conversion rate, branded search, customer acquisition cost, and revenue. The best campaigns treat TV […]
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