Key Takeaways QR codes give TV viewers a direct path from an ad to a product page, offer, or checkout. The second screen effect makes QR codes relevant because many viewers use their phones while watching TV. Clear calls to action, readable codes, and longer screen time help encourage scans. Mobile-friendly landing pages […]
Key Takeaways Winterberry raised its 2026 ad spend growth forecast to 12.1%, pushing MediaPost’s composite forecast to 10.3%. AI platforms are projected to manage more than 25% of U.S. ad spend by 2030. Local advertising could face a tougher 2027 once this year’s political ad spending drops out. Amazon is bundling five streaming services through […]
Key takeaways Fandom was a major theme at Advertising Week New York, with Sony, PubMatic, and Acxiom discussing how audience passions can strengthen CTV targeting. Analysts project Skydance’s combined advertising revenue at $19 billion to $21.6 billion in 2027, with streaming growth offsetting pressure on linear TV. Global product placement spending is forecast to grow […]
Key takeaways Adobe projected $9.9 billion in U.S. online spending during Amazon’s October shopping event, across retailers rather than Amazon alone. OpenAI announced visual ads for ChatGPT, with U.S. testing scheduled to begin later this month and expanded measurement tools already announced. Paramount completed its Warner Bros. Discovery acquisition under the Skydance name, bringing approximately […]
Key Takeaways Low landing page conversion rates usually stem from a weak handoff after the TV ad rather than a problem with the commercial itself. Matching your landing page headline, visuals, and pricing directly to your TV ad instantly confirms the offer for incoming visitors. Directing DRTV traffic to a dedicated campaign page prevents the […]
Key Takeaways CAC measures the fully loaded cost of acquiring a single new customer. LTV calculates the total revenue or gross margin a customer generates across their relationship with a brand. MER acts as a blended health metric, evaluating total revenue generated against total marketing spend. Platform-reported ROAS is not enough to justify campaign expansion […]
Key Takeaways The FTC alleges Amazon secretly raised ad auction prices, with the complaint alleging more than $20 billion in advertiser overcharges. ChatGPT Ads reached a $1 billion annualized revenue run rate, while early campaign data shows weak conversion performance. U.S. ad spending rose 11.9% in July after a strong June driven by FIFA World […]
Key Takeaways Streaming price hikes are pushing consumers closer to their spending limits, making cheaper ad-supported tiers more attractive. Sports programming on FAST channels grew 37.5% year over year, led by individual games and live events. Netflix is reportedly exploring partnerships with Peacock and Fox One, potentially turning the platform into a hub for other […]
Key Takeaways A DRTV airing can drive a surge in Amazon searches, product-page visits, and sales. Amazon says Best Sellers Rank (BSR) is based on sales volume, with recent sales carrying more weight. BSR and organic keyword rankings are connected, but they measure different things. TV-driven traffic only creates lasting value when the Amazon listing […]
Key Takeaways A winning DRTV test gives brands proof of consumer demand, but retail buyers need that proof translated into retail metrics. Buyers care about category growth, sales velocity, margin, shopper fit, operational readiness, and sell-through. DRTV data can strengthen a retail pitch when it shows conversion, ROAS, CPA, geographic demand, and customer response. Retail […]
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