Key Takeaways Low landing page conversion rates usually stem from a weak handoff after the TV ad rather than a problem with the commercial itself. Matching your landing page headline, visuals, and pricing directly to your TV ad instantly confirms the offer for incoming visitors. Directing DRTV traffic to a dedicated campaign page prevents the […]
Key Takeaways CAC measures the fully loaded cost of acquiring a single new customer. LTV calculates the total revenue or gross margin a customer generates across their relationship with a brand. MER acts as a blended health metric, evaluating total revenue generated against total marketing spend. Platform-reported ROAS is not enough to justify campaign expansion […]
Key Takeaways The FTC alleges Amazon secretly raised ad auction prices, with the complaint alleging more than $20 billion in advertiser overcharges. ChatGPT Ads reached a $1 billion annualized revenue run rate, while early campaign data shows weak conversion performance. U.S. ad spending rose 11.9% in July after a strong June driven by FIFA World […]
Key Takeaways Streaming price hikes are pushing consumers closer to their spending limits, making cheaper ad-supported tiers more attractive. Sports programming on FAST channels grew 37.5% year over year, led by individual games and live events. Netflix is reportedly exploring partnerships with Peacock and Fox One, potentially turning the platform into a hub for other […]
Key Takeaways A DRTV airing can drive a surge in Amazon searches, product-page visits, and sales. Amazon says Best Sellers Rank (BSR) is based on sales volume, with recent sales carrying more weight. BSR and organic keyword rankings are connected, but they measure different things. TV-driven traffic only creates lasting value when the Amazon listing […]
Key Takeaways A winning DRTV test gives brands proof of consumer demand, but retail buyers need that proof translated into retail metrics. Buyers care about category growth, sales velocity, margin, shopper fit, operational readiness, and sell-through. DRTV data can strengthen a retail pitch when it shows conversion, ROAS, CPA, geographic demand, and customer response. Retail […]
Key Takeaways Streaming upfront spending surpassed broadcast and cable combined for the first time. Netflix nearly doubled its upfront ad commitments for the 2026–27 season. The FCC repealed the 39% TV ownership cap, opening the door to larger broadcast deals. Google added AI and agentic tools that can automate tasks and surface campaign insights. Nielsen […]
Key Takeaways The FIFA World Cup pushed U.S. ad spending up 19.3% in June after months of slower growth. Amazon and Apple reported strong advertising gains, showing Big Tech’s ad businesses continue to expand. The EU’s new AI rules now require clear disclosure for AI-generated content and AI interactions. Snap now prioritizes human-created content over […]
Key Takeaways Paramount pushed its Warner Bros. Discovery merger timeline to as late as mid-2027. NBCUniversal partnered with YouTube to expand Peacock’s reach and strengthen distribution. Disney introduced a beta AI tool for creating CTV ads, while Nielsen added AI to its measurement platform. AI is making campaign execution faster, but it’s also making ad […]
Quick Summary Most brands dump money into single channels instead of looking at the whole customer journey. TelNet connects awareness, consideration, and conversion into one fluid system. A full-funnel strategy keeps your message consistent across every platform. True scale requires aligning your media, messaging, creative, data, and website optimization. The goal isn’t generating traffic, it’s […]
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