Key Takeaways Twelve states are suing to block the $110 billion Paramount Skydance and Warner Bros. merger, citing reduced competition. The UK and EU are cracking down on platforms, demanding fraud-ad liability and addictive-design accountability. AI now automates campaign execution, but it raises the bar on human oversight and transparency. Google adds “How This Ad […]
Quick Summary Most brands dump money into single channels instead of looking at the whole customer journey. TelNet connects awareness, consideration, and conversion into one fluid system. A full-funnel strategy keeps your message consistent across every platform. True scale requires aligning your media, messaging, creative, data, and website optimization. The goal isn’t generating traffic, it’s […]
Key Takeaways The streaming wars have made TV advertising more accessible for businesses with modest budgets. Connected TV (CTV) offers flexible budgeting, precise audience targeting, and detailed performance measurement. Ad-supported streaming platforms and FAST channels have expanded advertising opportunities across multiple services. Small and mid-sized businesses can test campaigns, optimize performance, and scale spending based […]
Key Takeaways Streaming now accounts for 46.6% of ad-supported TV viewing, putting more pressure on cross-platform planning. TV is becoming shoppable as Samsung and Walmart connect streaming ads to measurable purchases. AI now helps build and optimize campaigns, not just target audiences. 85% of agency leaders expect outcomes-based compensation to become more common. Cross-platform measurement […]
Quick Summary TV works best when paired with search, social, retargeting, email, and a sales-ready website. Your offer, call-to-action, and landing page matter as much as media placement. Connected TV, or CTV, gives advertisers stronger targeting and measurement options. Track sales, conversion rate, branded search, customer acquisition cost, and revenue. The best campaigns treat TV […]
Quick Summary Great campaigns depend on one clear story across every channel. TV and social need different formats because audiences behave differently. TelNet works across DRTV, paid media, ecommerce, CRO, retail, and digital campaigns. A strong campaign keeps the same message, audience focus, and CTA across every asset. One production idea should create several assets, […]
Key Takeaways Global ad forecasts now range from 9.4% to 11.5% growth, signaling a stronger ad market in 2026. The Fox-Roku deal could reshape CTV buying, targeting, and measurement across television. Google’s Smart Bidding update may shift budget allocation across queries and customer segments. Rising AI-driven traffic could affect ad delivery, traffic quality, and ROAS […]
Key Takeaways Upfront week highlighted four major trends: agentic AI, growing sports investment, outcomes-based measurement, and deeper brand integrations built around fandom. FAST channels continue to grow among cord-cutters and cord-nevers, giving publishers a low-cost environment to test new ad formats, targeting tools, and contextual experiences. Shoppable AI models are helping media buyers identify purchase […]
The secret to winning on TikTok Shop is about getting those products onto the “For You” Page (FYP). The FYP is the main feed where users spend most of their time, and its algorithm acts as a digital matchmaker. If a product feed and content are streamlined to match what the algorithm wants, TikTok will […]
Instagram Shops connect product discovery, content, and purchasing in one experience. Instagram now sends shoppers to website checkout instead of completing purchases inside the app. This shift makes your website and content strategy more important than ever. Read ahead to learn how to set up your Instagram Shop, optimize your storefront, create engaging content, and […]
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