Key Takeaways Streaming price hikes are pushing consumers closer to their spending limits, making cheaper ad-supported tiers more attractive. Sports programming on FAST channels grew 37.5% year over year, led by individual games and live events. Netflix is reportedly exploring partnerships with Peacock and Fox One, potentially turning the platform into a hub for other […]
Key Takeaways Global ad forecasts now range from 9.4% to 11.5% growth, signaling a stronger ad market in 2026. The Fox-Roku deal could reshape CTV buying, targeting, and measurement across television. Google’s Smart Bidding update may shift budget allocation across queries and customer segments. Rising AI-driven traffic could affect ad delivery, traffic quality, and ROAS […]
Key Takeaways for This Week The FTC’s proposed delivery fee rules could reshape promotions, checkout flows, and customer acquisition on food delivery platforms. Publicis’ $2.2 billion LiveRamp acquisition raises new questions around data neutrality, identity partnerships, and measurement control. AI advertising still runs heavily through traditional search, with 82.5% of 2026 AI ad spending tied […]
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