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Weekly digital advertising news covering AI advertising, retail media, ChatGPT visual ads, and ad tech trends in 2026

This Week in Digital Advertising: Amazon’s $10B Shopping Event, OpenAI’s Visual Ads, and the Paramount-WBD Merger Close

Key takeaways Adobe projected $9.9 billion in U.S. online spending during Amazon’s October shopping event, across retailers rather than Amazon alone. OpenAI announced visual ads for ChatGPT, with U.S. testing scheduled to begin later this month and expanded measurement tools already announced. Paramount completed its Warner Bros. Discovery acquisition under the Skydance name, bringing approximately […]

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This Week in Digital Advertising: Streaming Hits 48.5%, Charter-Cox Merger Clears California, and Maryland Kills Its Digital Ad Tax

This Week in Digital Advertising: Streaming Hits 48.5%, Charter-Cox Merger Clears California, and Maryland Kills Its Digital Ad Tax

Key Takeaways Streaming reached 48.5% of total TV viewing in Nielsen’s June Gauge. More than 3 in 10 U.S. households are now streaming-only, up 5 points from 2024. Streaming platforms generated $582.6M in national TV ad spend and media value during the first seven months of 2026. California regulators approved Charter’s $34.5B Cox deal with […]

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Marketing attribution channels connected to a customer conversion

The Beginner’s Guide to Attribution: How to Know What’s Actually Working

Quick Summary Marketing Attribution: Attribution helps marketers understand which channels contribute to leads, sales, and conversions Most customers interact with multiple touchpoints before making a purchase Different attribution models answer different business questions There is no single “best” attribution model for every business Understanding attribution can help improve budget allocation, reporting, and campaign planning What […]

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A robot in a suit works on a laptop next to a glowing green upward performance graph, with the headline "Regulators, AI, and Rising Prices: This Week's Signals for Performance-Driven Advertisers."

Regulators, AI, and Rising Prices: This Week’s Signals for Performance-Driven Advertisers

Key Takeaways Twelve states are suing to block the $110 billion Paramount Skydance and Warner Bros. merger, citing reduced competition. The UK and EU are cracking down on platforms, demanding fraud-ad liability and addictive-design accountability. AI now automates campaign execution, but it raises the bar on human oversight and transparency. Google adds “How This Ad […]

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The TelNet Blueprint: How We Build Full-Funnel Campaigns That Actually Convert

The TelNet Blueprint: How We Build Full-Funnel Campaigns That Actually Convert

Quick Summary Most brands dump money into single channels instead of looking at the whole customer journey. TelNet connects awareness, consideration, and conversion into one fluid system. A full-funnel strategy keeps your message consistent across every platform. True scale requires aligning your media, messaging, creative, data, and website optimization. The goal isn’t generating traffic, it’s […]

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What the Streaming Wars Mean for Advertisers on a Budget

What the Streaming Wars Mean for Advertisers on a Budget

Key Takeaways  The streaming wars have made TV advertising more accessible for businesses with modest budgets.  Connected TV (CTV) offers flexible budgeting, precise audience targeting, and detailed performance measurement. Ad-supported streaming platforms and FAST channels have expanded advertising opportunities across multiple services. Small and mid-sized businesses can test campaigns, optimize performance, and scale spending based […]

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TelNet Agency graphic on streaming, shoppability, and AI trends for advertisers, featuring a shopper interacting with a smart retail mirror that displays virtual clothing recommendations in a modern retail store.

Streaming, Shoppability, and AI: This Week’s Signals for Performance-Driven Advertisers

Key Takeaways Streaming now accounts for 46.6% of ad-supported TV viewing, putting more pressure on cross-platform planning. TV is becoming shoppable as Samsung and Walmart connect streaming ads to measurable purchases. AI now helps build and optimize campaigns, not just target audiences. 85% of agency leaders expect outcomes-based compensation to become more common. Cross-platform measurement […]

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Marketing team planning a cross-channel campaign with TV commercials, social media videos, and digital assets connected by one brand story.

Behind The Creative: How TelNet Crafts Stories That Work On TV And Social

Quick Summary Great campaigns depend on one clear story across every channel. TV and social need different formats because audiences behave differently. TelNet works across DRTV, paid media, ecommerce, CRO, retail, and digital campaigns. A strong campaign keeps the same message, audience focus, and CTA across every asset. One production idea should create several assets, […]

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