This Week’s Top Stories: Key Insights on Ad Spend, Streaming, and Chatbot Market
Key Takeaways CTV keeps growing, but buyers want clearer measurements before fully shifting budgets from linear TV. Streaming surged in 2025, and growth now spreads across platforms, not just Netflix. New ad formats gain momentum, from chatbot ads to influencers that drive higher engagement and ROI. Measurement and consumer rules tighten, with Nielsen testing co-viewing […]
