Author: Adil Imran

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What the Streaming Wars Mean for Advertisers on a Budget

Key Takeaways  The streaming wars have made TV advertising more accessible for businesses with modest budgets.  Connected TV (CTV) offers flexible budgeting, precise audience targeting, and detailed performance measurement. Ad-supported streaming platforms and FAST channels have expanded advertising opportunities across multiple services. Small and mid-sized businesses can test campaigns, optimize performance, and scale spending based […]

Behind The Creative: How TelNet Crafts Stories That Work On TV And Social

Quick Summary Great campaigns depend on one clear story across every channel. TV and social need different formats because audiences behave differently. TelNet works across DRTV, paid media, ecommerce, CRO, retail, and digital campaigns. A strong campaign keeps the same message, audience focus, and CTA across every asset. One production idea should create several assets, […]