Key Takeaways Streaming upfront spending surpassed broadcast and cable combined for the first time. Netflix nearly doubled its upfront ad commitments for the 2026–27 season. The FCC repealed the 39% TV ownership cap, opening the door to larger broadcast deals. Google added AI and agentic tools that can automate tasks and surface campaign insights. Nielsen […]
Key Takeaways The FIFA World Cup pushed U.S. ad spending up 19.3% in June after months of slower growth. Amazon and Apple reported strong advertising gains, showing Big Tech’s ad businesses continue to expand. The EU’s new AI rules now require clear disclosure for AI-generated content and AI interactions. Snap now prioritizes human-created content over […]
Key Takeaways Paramount pushed its Warner Bros. Discovery merger timeline to as late as mid-2027. NBCUniversal partnered with YouTube to expand Peacock’s reach and strengthen distribution. Disney introduced a beta AI tool for creating CTV ads, while Nielsen added AI to its measurement platform. AI is making campaign execution faster, but it’s also making ad […]
Key Takeaways The streaming wars have made TV advertising more accessible for businesses with modest budgets. Connected TV (CTV) offers flexible budgeting, precise audience targeting, and detailed performance measurement. Ad-supported streaming platforms and FAST channels have expanded advertising opportunities across multiple services. Small and mid-sized businesses can test campaigns, optimize performance, and scale spending based […]
Quick Summary Great campaigns depend on one clear story across every channel. TV and social need different formats because audiences behave differently. TelNet works across DRTV, paid media, ecommerce, CRO, retail, and digital campaigns. A strong campaign keeps the same message, audience focus, and CTA across every asset. One production idea should create several assets, […]
The secret to winning on TikTok Shop is about getting those products onto the “For You” Page (FYP). The FYP is the main feed where users spend most of their time, and its algorithm acts as a digital matchmaker. If a product feed and content are streamlined to match what the algorithm wants, TikTok will […]
Instagram Shops connect product discovery, content, and purchasing in one experience. Instagram now sends shoppers to website checkout instead of completing purchases inside the app. This shift makes your website and content strategy more important than ever. Read ahead to learn how to set up your Instagram Shop, optimize your storefront, create engaging content, and […]
Influencer marketing drives social commerce because creators connect with niche audiences and influence buying decisions. Their content shows products in real use, builds trust, and creates a direct path to purchase. This guide shows you how to find the right influencers, build authentic partnerships, create natural content, and measure ROI that actually drives growth. Step […]
Key Takeaways: Prioritize SEO when you want durable visibility, stronger authority, and lower reliance on paid clicks over time. Prioritize paid media when you need speed, tighter audience control, and faster testing. Prioritize both when you want short-term pipeline and long-term demand capture in the same plan. The best choice depends on your goal, timeline, […]
Key Takeaways Data helps you understand who your audience is, what they do, and where your marketing loses momentum. Strong data use improves targeting, testing, personalization, and budget decisions across channels. Brands that treat data as a working system, not a reporting task, make faster and better marketing decisions. Data matters in modern marketing because […]
© Copyright Telnet Agency 2026. All Rights Reserved.
