TV & Digital Marketing Case Studies

Case Studies

Agency Services Case Studies

bareMinerals

Product: Cosmetics

bareMinerals

Product: Cosmetics

Objectives: To introducethebareMineralslineofcosmeticsto themarket,toworkasa front-endproﬁtcenter,build continuitycustomer baseand todriveretailsales.
✓ DRTV Campaign helped triple revenue in just one year from $45 Million to $130 Million
✓ Acquired by the Carlyle Group for $450 Million
✓ Sold to Coty for $1 Billion

philosophy

Product: MakeupOptionalSkin

philosophy

Product: MakeupOptionalSkin

Objectives: To introducetheMakeupOptionalSkin lineofskin caretothe market,toworkasa front-endproﬁtcenter,build continuitycustomer baseand todriveretailsales. ✓ Tripledrevenueinone yearfrom$45millionto$130million
✓ Consistentlyrankedin theInfomercialsMonitoringSystemTop20
✓ AcquiredbytheCarysle Groupfor approximately$450million

Conair

Product: InﬁnityNanoSilver

Conair

Product: InﬁnityNanoSilver

Objectives: To introduce a new hair product to the marketplace via an infomercial and to perform as an independent profit center. To also use the infomercial as a sell-in and pull-through marketing vehicle into Target, Walmart and CVS.
✓ Surpassed client’s MER and mass retail goals
✓ Ranked as high as No.16 on the IMS Report
✓ By far the most successful infomercial execution in the history of Conair Corporation

SharkNinja

SharkNinja Vacuum/Floorcare

SharkNinja

SharkNinja Vacuum/Floorcare

Objectives: Introduce SharkNinja’s first ever direct response television advertising campaigns
✓Produced and/or managed more than 15 SharkNinja direct response campaigns
✓ Generated total sales of over $1 Billion
✓ Helped SharkNinja grow to # 1 market share position Vacuum/Floorcare

Chalene Johnson

Turbo Jam & Turbo Fire

Chalene Johnson

Turbo Jam & Turbo Fire

DRTV Marketing Partner Secured: Beach Body
✓ Generated over $300 million in revenue
✓ No.1 on the IMS Top 100
✓ In just three months, it reached No.1 on the IMS Top 100, making it the most successful fitness regimen ever developed by the Turbo brand

Procter & Gamble

Ariel, Pampers & Herbal Essences Campaigns

Procter & Gamble

Ariel, Pampers & Herbal Essences Campaigns

Goal: P&G aimed to increase brand visibility and drive sales for Ariel, Pampers, and Herbal Essences.
Solution: TelNet partnered to design and execute targeted campaigns across TV, social media, and digital ads.
Impact: The campaigns maximized consumer engagement, driving conversions and expanding brand reach.
Results: TelNet's efforts exceeded expectations, significantly growing market share and fostering long-term customer loyalty.

Malibu Pilates

Malibu Pilates Chair

Malibu Pilates

Malibu Pilates Chair

DRTV Marketing Partner Secured: Guthy Renker
✓ Generated over $200 million in total revenue
✓ Features the Emmy Award-Winning actress Susan Lucci

AdamsGolf

Tight Lies FairwayWood

AdamsGolf

Tight Lies FairwayWood

Achievements:
✓ From $2 million to over $100 million annual sales in 18 months
✓ No.1 market share position in fairway wood product category
✓ Over 3 million units sold
✓ Company acquired by TaylorMade/Adidas in 2012

Gateway Educational

Hooked on Phonics Reading Program

Gateway Educational

Hooked on Phonics Reading Program

Objectives: Lead generation prior to the original infomercial in 1990, Gateway Educational Products was a $20 million a year marketing company using direct response radio advertising exclusively.
✓ Grew to No.1 market share within product category
✓ Grew from approximately $20 million to $100 million in annual sales in one year
✓ Multiple award-winning infomercials

Rosetta Stone Rosetta

StoneLanguage Learning Program

Rosetta Stone Rosetta

StoneLanguage Learning Program

Objectives: To increase brand awareness, generate front-end sales and develop a profitable continuity program.
✓ Successful in achieving client’s goals and objectives
✓ Consistently ranked in the IMS Top 100
✓ Successful IPO

Oreck Air Purifier

Oreck

Oreck Air Purifier

Oreck

Objectives: Create an infomercial to work as a front-end profit center and drive pull-through demand.
✓ Ranked No. 5 in the Media Purchased
✓ Grew from approximately $20 million to $100 million in annual sales in one year

Oreck Direct

Oreck XL Professional Air Puriﬁer

Oreck Direct

Oreck XL Professional Air Puriﬁer

Objectives: Create an infomercial to work as a front-end profit center and drive pull-through demand.
✓ Generated over $200 million in revenue
✓ Tested successfully: Media Efficiency Ratio (MER) of over 7:1
✓ Ranked No.1 in the IMS and Jordan Whitney Reports

Wild Earth

Less than two years after taking over the online, social and digital campaign for Wild Earth pet food, TelNet has grown revenues more than 800%.

HD Mirror Cam

& Wi-Fi Dash Cam Pro

HD Mirror Cam

& Wi-Fi Dash Cam Pro

Since 2010, using direct response television as the primary marketing vehicle the HD Mirror Cam and the Wi-Fi Dash Cam Pro Product lines have combined revenues of over $1Billion.

Life Watch

Smart Watch

Life Watch

Smart Watch

Using direct response, television and social media advertising, Life Watch has become one of the leading competitors to Apple Watch selling over 10 million units worldwide.

Emirates Beekeepers

Record-Breaking Sales with Smart Ads

Emirates Beekeepers

Record-Breaking Sales with Smart Ads

Overview: In November 2024, Ariika achieved its highest-ever sales by shifting its focus from Sponsored Products (SP) to Sponsored Display (SD) and Sponsored Brands (SB), resulting in greater efficiency and impact.

Key Results:
18% increase in sales vs. previous peak
44% of revenue came from ads, showcasing the effectiveness of SD & SB
ROAS of 23x, maximizing return on ad spend
88% YoY growth, nearly doubling last year’s sales

Modern Mama’s

Prime Day Success

Modern Mama’s

Prime Day Success

Overview Modern Mama achieved remarkable growth during the Prime Day event, fueled by stock optimization and strategic advertising in partnership with TelNet.
Key Results (July vs. June)
Sales Growth: Up 117%, more than double June’s sales.
Units Ordered: Increased by 93%, showing strong demand.
Sales from Ads: Grew by 76%, proving the effectiveness of the ad spend.
Why It Worked
Focused on top-selling brands (Farlin & Mom Cozy).

Ariika’s

Record-Breaking Sales with Smart Ads

Ariika’s

Record-Breaking Sales with Smart Ads

TEKA

Amazon Advertising

TEKA

Amazon Advertising

TelNet has consistently demonstrated expertise in managing our advertising campaigns, delivering tangible results and optimizing performance. Their proactive approach, attention to detail, and strategic insights make them a valuable partner for anyone looking to maximize their marketing efforts across TV and digital platforms.

Deutsche Matratzen

Amazon Advertising

Deutsche Matratzen

Amazon Advertising

It was such a great pleasure to work with Amzolute. As a new seller they helped educate us, set up our campaigns and take us through the reports. On top they guided us over and above their scope to participate in peak events and educated us on listing improvement! Very happy with the level of service provided!

The Perfecter

Calista Tools

The Perfecter

Calista Tools

✓ Generated over $500 million in total revenue
✓ Reached #1 on the IMS Top 100 in just 3 months
✓ Most successful fitness regimen ever developed under the Turbo brand

Chalene Johnson

Turbo Jam & Turbo Fire

Chalene Johnson

Turbo Jam & Turbo Fire

Case Studies

Funding Partner Services Case Studies

Chalene Johnson

Turbo Jam & Turbo Fire

Chalene Johnson

Turbo Jam & Turbo Fire

PowerXL

Power XL Line of Cooking Appliances

PowerXL

Power XL Line of Cooking Appliances

DRTV Marketing Partner Secured: Tristar Products
✓ Currently the #1 best-selling brand of air fryers and the #1 best-selling indoor grill on DRTV and at Retail in 2020
✓ Sold over 20 Million Units to date and still growing
✓ Has generated over 3 billion dollars in total revenue to date

Chalene Johnson

Turbo Jam & Turbo Fire

Chalene Johnson

Turbo Jam & Turbo Fire

Wild Earth

Less than two years after taking over the online, social and digital campaign for Wild Earth pet food, TelNet has grown revenues more than 800%.

HD Mirror Cam

& Wi-Fi Dash Cam Pro

HD Mirror Cam

& Wi-Fi Dash Cam Pro

Since 2010, using direct response television as the primary marketing vehicle the HD Mirror Cam and the Wi-Fi Dash Cam Pro Product lines have combined revenues of over $1Billion.

Life Watch

Smart Watch

Life Watch

Smart Watch

Using direct response, television and social media advertising, Life Watch has become one of the leading competitors to Apple Watch selling over 10 million units worldwide.

Oreck Direct

Oreck XL Professional Air Puriﬁer

Oreck Direct

Oreck XL Professional Air Puriﬁer

SmartSwabs

SmartSwabs

DRTV Marketing Partner Secured by TelNet: Telebrands/Bulbhead
✓ Sold over 3 Million Units to date

IconHealth & Fitness

CrossBow by Welder

IconHealth & Fitness

CrossBow by Welder

Objectives: To introduce the CrossBow by Welder via direct response television profitably and to drive retail sell-in and pull-through demand nationally.
✓ Generated over $200 million in revenue
✓ Winner Greensheet Award Best Demonstration Infomercial
✓ Winner ERA Award Best Fitness Infomercial
✓ Ranked No.1 in IMS and Jordan Whitney Reports

Calista Tools

The Perfecter

Calista Tools

The Perfecter

Objectives: To introduce The Perfecter to the general public through an infomercial campaign.
✓ Generated approximately $50 million in revenue in its first year on the air
✓ Generated over $500 million in total revenue

TristarProducts Inc.

LivingWellwith Montel Health Master

TristarProducts Inc.

LivingWellwith Montel Health Master

DRTV Marketing Partner Secured: Tristar Products
✓ Generated over $300 million in revenue
✓ 2010 Housewares Infomercial of the Year
✓ No.4 on the IMS and Jordan Whitney Reports
✓ Host: Montel Williams

Malibu Pilates

Malibu Pilates Chair

Malibu Pilates

Malibu Pilates Chair

DRTV Marketing Partner Secured: Guthy Renker
✓ Generated over $200 million in total revenue
✓ Features the Emmy Award-Winning actress Susan Lucci

Amazon Management

Digital Marketing

Funding Partnerships

Linear & Streaming Creative Services

Digital Creative Services

Data & Attribution Analytics

Media Services

Campaign Management Services

Retail Partnerships

International Distribution

Case Studies

Case Studies

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