Case Studies
Success Stories: DRTV Funding & Marketing Case Studies
BareMinerals
Bare Escentuals, the creator of bareMinerals Cosmetics, set out to introduce their innovative line of clean, skin-improving cosmetics to a broader market. Focused on building a strong direct-to-consumer business, their goals included establishing a profitable front-end model, building a continuity customer base, and driving retail sales growth.
Partnering with Script to Screen Group, Bare Escentuals launched a targeted Direct Response television campaign supported by digital initiatives, designed to maximize customer acquisition and accelerate brand expansion.
The BareMinerals campaign not only met but significantly exceeded expectations
Key Achievements
Expanded revenue from $25 million to over $250 million.
Acquired by Shiseido Corp of Japan
Successful IPO:
Bare Escentuals completed a successful Initial Public Offering.
Top Industry Rankings:
Consistently ranked in the Top 5 of the IMS and Jordan Whitney reports.
ORECK XL PROFESSIONAL AIR PRURIFIER
Oreck set out to launch the XL Professional Air Purifier with a goal of establishing a powerful front-end profit center and generating strong pull-through demand at retail. The company partnered on a results-driven infomercial campaign designed to educate consumers, highlight product benefits, and convert viewers into loyal customers.
The infomercial quickly became a top-performing media asset, delivering exceptional efficiency and large-scale revenue results.
This became a defining case of performance marketing success in the home appliance category.
Media Efficiency Ratio (MER)
over 7:1
Achieved a Media Efficiency Ratio (MER) over 7:1, proving highly cost-effective.
Ranked #1 in national media purchases during the campaign’s peak.
HOOKED ON PHONICS
Hooked on Phonics, a pioneer in early childhood education, aimed to dramatically grow its presence in the learning-to-read category. With a focus on boosting brand visibility, increasing front-end sales, and expanding market share, the company launched a strategic Direct Response campaign supported by integrated marketing efforts.
The campaign resonated strongly with parents nationwide, delivering explosive growth and making Hooked on Phonics a household name in educational products.
The campaign’s success solidified the brand’s leadership in the learn-to-read space.
Key Achievements
Grew annual revenue from $20 million to $100 million.
Sold over 10 million units, reaching families across the country.
Achieved the #1 market share position in the learn-to-read product category.
ROSEttA STONE LANGUAGE LEARNING PROGRAM
Rosetta Stone set out to expand its reach by increasing brand awareness, driving front-end sales, and building a profitable continuity program for its language learning solutions. Leveraging a highly targeted Direct Response campaign, the company focused on customer acquisition while simultaneously fostering long-term engagement.
This multi-channel approach delivered consistent performance and played a crucial role in positioning Rosetta Stone as a household name in the ed-tech space.
The campaign’s effectiveness helped propel the company toward a strong public offering and sustained market leadership.
Successful IPO
Completed a successful Initial Public Offering, supporting long-term growth and expansion.
Media Performance
Consistently ranked in the Top 100 Direct Response media purchases.
PHILOSOPHY MAKEUP OPTIONALS SKIN
Philosophy, the brand behind the Makeup Optional Skin line, sought to launch its innovative skincare products into a competitive beauty market. The objectives were clear: introduce the line to consumers, build a profitable front-end model, grow a loyal continuity customer base, and drive sustained retail sales.
Leveraging a strategic Direct Response campaign—supported by integrated digital efforts—the brand achieved accelerated growth and built lasting customer engagement.
The campaign delivered breakthrough performance and positioned Philosophy as a premier skincare brand.
Key Achievements
Tripled revenue in one year, growing from $45 million to $130 million.
Acquired by Coty Inc.
Conair Infinity Nano Silver Hair Styler
Conair set out to introduce a new hair product to the market using a Direct Response infomercial strategy. The campaign was designed not only to function as a standalone profit center but also to serve as a dynamic sell-in and pull-through tool for major retail partners including Target, Walmart, and CVS.
The infomercial initiative delivered exceptional results, exceeding performance expectations and becoming a landmark campaign in Conair’s history.
It became one of the most effective Direct Response campaigns ever executed by the company.
Media Ranking
Ranked in the Top 15 of national media purchases.
Historic Performance
Recognized as one of the most successful infomercial campaigns in Conair Corporation’s history.
adams golf tight lies
Adams Golf launched the Tight Lies fairway wood with the goal of capturing significant market share and driving explosive revenue growth in a competitive golf equipment category. With a breakthrough product and a compelling Direct Response campaign, the company rapidly scaled both brand visibility and consumer demand.
The campaign struck a chord with amateur and seasoned golfers alike, making Tight Lies one of the most successful product launches in golf equipment history.
“Our ability to tell the story directly to the consumer drove massive adoption and changed the trajectory of the company,” said [Insert Executive Name, optional].
The success of Tight Lies helped position Adams Golf for a high-profile acquisition by an industry leader.
Key Achievements
Achieved #1 market share in its product category.
Product Reach
Sold over 5 million units worldwide.
Acquired by TaylorMade