Challenge
Multiple TV appearances (Shark Tank, major networks) created awareness spikes but no ecosystem to capture and convert that visibility long-term.
Strategy
Deployed omnichannel simultaneity—Paid Ads + Email + SEO + Organic Social all at once. Scaled paid ads during peak TV segments to maintain “halo effect” and drive consistent sales.
Total Sales Growth:
Growth vs Previous Period
Partnership Sales
$1M+ (Good Morning America, The View, Live with Mark & Kelly)