Key CTV Insights, New AI Innovations, Member Wins, and What’s Ahead for 2026 Streaming now accounts for 44% of viewing time but only 16.5% of ad impressions.  This mismatch shaped some of the most important conversations at PDMI West 2025. You now have exclusive access to all eight session videos,…

Summary The media landscape is moving fast, and this past week delivered several developments that are shaping how brands communicate, advertise, and reach consumers.  From rising e-commerce activity and new AI behaviors to streaming upgrades, podcast expansion, and important privacy updates, each trend points to one clear message: marketing is…

NBCUniversal’s core ad revenue rose 2.6% last quarter.  A small number with a big story. As audiences shift to streaming, advertisers are following, chasing attention where it actually lives. Traditional and digital media are converging, and every brand is rethinking visibility, spend, and storytelling. This week’s PDMI Weekly highlights three…

In today’s highly competitive retail landscape, success depends on more than just great products. Brands must build strong relationships, create seamless marketplace strategies, and ensure their products are strategically positioned and promoted. The key lies in connecting four vital pillars of retail growth — Retail Partnerships, Marketplace Strategy, Product Placement,…

Summary Imagine you’re standing in the pet store aisle, staring at a wall of dog food bags, and you quickly pull out your phone to search for “what’s the best dog food for my puppy’s sensitive stomach?” In that exact instant, you’ve just had a micro-moment. It wasn’t a long,…

Summary Timing in advertising can feel more like an art than a science. You know what you want to say, but figuring out when to say it to the right person can be a total guessing game. In a world where your audience is constantly shifting their attention between streaming…

Summary  Think about your last search for something online. Did you type it out, or did you just ask? For a growing number of us, the answer is the latter. With a simple “Hey Siri” or “Alexa,” we’re getting instant answers without ever touching a keyboard. This isn’t just a…

In today’s competitive retail landscape, inventory management is no longer just a back-office function—it’s a make-or-break factor for profitability. For businesses in the US, where consumer expectations for product availability and fast delivery are higher than ever, poor inventory practices can result in lost revenue, damaged brand reputation, and inflated…