Summary:
- TelNet was founded by Yasir Abdul, a brand builder who has scaled over 15 startups into multi-million-dollar companies, giving him firsthand expertise in creating successful campaigns.
- TelNet’s hybrid approach blends traditional direct-response TV expertise with advanced digital strategies, delivering omnichannel experiences that are both scalable and results-driven.
- TelNet’s strategies are grounded in real-world experience, meaning their tactics have been battle-tested on their own brands before being applied to client campaigns.
- By integrating TV’s broad reach and digital’s precise targeting, TelNet ensures a cohesive customer experience that drives both brand awareness and conversions.
- Services extend beyond media buying, offering full-funnel campaign execution, in-house creative production, and real-time performance analytics for ongoing optimization.
In today’s fragmented media landscape, effective marketing is no longer about choosing between TV and digital. It’s about combining the reach of traditional broadcast with the precision of digital platforms to create performance-driven campaigns that scale. That’s where TelNet thrives.
What began as a direct-to-consumer growth engine has now transitioned into a results-obsessed agency model built to help other brands scale sustainably, transparently, and with impact.
What sets TelNet apart is a hybrid approach. Blending the high-impact storytelling of TV with advanced digital targeting, TelNet bridges the gap between legacy channels and the modern marketing stack. This synergy ensures that brands don’t just show up, they resonate, convert, and grow.
The TelNet Advantage
In a media landscape defined by noise and complexity, brands need a partner who understands how to move across both TV’s broad reach and digital’s performance-driven depth. TelNet was built to deliver both.
With firsthand brand ownership experience, TelNet was created by Yasir Abdul, to merge traditional marketing expertise with digital innovation. The agency’s journey began with acquiring and scaling its own portfolio of brands, an experience that laid the foundation for the performance systems and growth strategies it now uses to help clients win in the market.
The transition from operators to agency means every decision is rooted in practicality, scalability, and the understanding of what it takes to build from zero to traction and beyond.
Why TelNet Stands Out
Proven Track Record
TelNet has scaled more than 15 brands from small startups into thriving, revenue-generating businesses. These weren’t one-off projects; they were brand ownership journeys that required sustainable media planning, rigorous testing, and full-funnel growth execution.
That hands-on experience is what fuels the agency’s success today. Unlike most agencies that pitch theories, TelNet’s strategies have been tested on their own brands first. The agency brings that same playbook to the partners they serve, with full transparency and a deep respect for ROI.
Hybrid Expertise
What makes TelNet unique is its dual mastery of both traditional and digital channels. The team brings deep experience in direct-response TV (DRTV), known for driving immediate results at scale. They’ve built campaigns designed to drive calls, visits, and sales directly from screen to store or site. On the digital side, TelNet deploys advanced strategies across social, search, and programmatic platforms, creating high-converting, audience-specific journeys that complement and amplify TV efforts.
This hybrid knowledge allows them to deliver performance where most agencies plateau, across both mass media and targeted acquisition channels.
The TelNet Approach: Traditional + Digital Synergy
TelNet doesn’t separate TV from digital. It fuses them to create omnichannel experiences that scale.
Traditional TV Marketing Strengths
The agency’s roots in DRTV mean every campaign is built with storytelling, offer clarity, and ROI in mind. TelNet excels at planning, buying, and optimizing TV media across linear and connected platforms. Whether it’s branded content or short-form calls-to-action, every spot is crafted to convert.
Digital Innovation
TelNet brings precision to performance. Using AI-enhanced targeting, audience data, and real-time analytics, digital campaigns are constantly optimized to deliver lower CPAs and higher retention. These aren’t static campaigns; they evolve based on what’s working now.
Combined Impact
TelNet’s real magic lies in integration. For example, a brand awareness campaign launched via TV is retargeted digitally across social, YouTube, or display networks, creating a cross-platform experience that feels seamless to the customer and drives results for the brand.
Services Tailored for Scalable Growth
TelNet offers true end-to-end solutions that go beyond media buying.
On the traditional side, the team leads TV media planning and buying, covering everything from DRTV placements to branded content campaigns. On the digital front, they run full-funnel campaigns across social, search, programmatic, and influencer channels, all built around measurable outcomes.
Creative isn’t just an add-on; it’s a core part of the process. TelNet offers in-house video production and content development that speaks directly to the customer’s needs and the brand’s goals. Everything is tracked, analyzed, and optimized in real time through performance analytics that guide next steps.
What makes TelNet especially effective is that every tactic, every campaign format, and every scaling strategy has been battle-tested on the agency’s own brands. This real-world experience means TelNet isn’t guessing. They’re executing strategies that already work and tailoring them to your brand’s specific context.
Final Word
TelNet’s unique blend of traditional expertise and digital agility ensures your brand reaches the right audiences wherever they are. From TV spots that command attention to digital funnels that close the loop, TelNet builds marketing systems that drive results today and compound growth tomorrow.
Reach out today for a consultation or performance audit and discover what’s possible when your marketing partner knows how to grow brands from the inside out.