Streaming Is Booming, AI Isn’t Converting, and Metrics Are a Mess — Let’s Talk About It.
NBCUniversal’s core ad revenue rose 2.6% last quarter. A small number with a big story. As audiences shift to streaming, advertisers are following, chasing attention where it actually lives. Traditional and digital media are converging, and every brand is rethinking visibility, spend, and storytelling. This week’s PDMI Weekly highlights three major shifts: the rise of […]