How AI-Powered Creative Testing is Transforming TV and Digital Campaigns
Brands can now test TV and digital ads in as little as 15 minutes, a pace that would’ve been unthinkable just a few years ago. This is changing how teams plan, refine, and launch creative across every screen. AI-powered creative testing helps marketers move past slow, manual A/B tests and into a world where insights […]
Inside This Week at PDMI
Key CTV Insights, New AI Innovations, Member Wins, and What’s Ahead for 2026 Streaming now accounts for 44% of viewing time but only 16.5% of ad impressions. This mismatch shaped some of the most important conversations at PDMI West 2025. You now have exclusive access to all eight session videos, packed with practical lessons on […]
This Week in Media: How AI, Streaming Wars, and Ad Innovation Are Shaping the Future of Digital Marketing
Summary The media landscape is moving fast, and this past week delivered several developments that are shaping how brands communicate, advertise, and reach consumers. From rising e-commerce activity and new AI behaviors to streaming upgrades, podcast expansion, and important privacy updates, each trend points to one clear message: marketing is entering a more intelligent, data-aware, […]
Micro-Moments Marketing: Capturing Intent in the 6-Second Attention Economy
Summary Imagine you’re standing in the pet store aisle, staring at a wall of dog food bags, and you quickly pull out your phone to search for “what’s the best dog food for my puppy’s sensitive stomach?” In that exact instant, you’ve just had a micro-moment. It wasn’t a long, planned research session. It was […]
The Science of Timing: When to Launch TV vs. Digital Campaigns for Maximum Impact
Summary Timing in advertising can feel more like an art than a science. You know what you want to say, but figuring out when to say it to the right person can be a total guessing game. In a world where your audience is constantly shifting their attention between streaming services, social media, and traditional […]
Solving Stockouts & Overstocking: Smart Inventory Management
In today’s competitive retail landscape, inventory management is no longer just a back-office function—it’s a make-or-break factor for profitability. For businesses in the US, where consumer expectations for product availability and fast delivery are higher than ever, poor inventory practices can result in lost revenue, damaged brand reputation, and inflated costs. The two most common […]
What Owned and Earned Media Can Do for Your Long-Term Brand Growth
Summary Think about the last time you came across a brand you didn’t know much about. Maybe you found their website through a blog post that actually helped you. Or maybe a friend shared their experience online, and it got you curious enough to check them out. That’s the kind of influence owned and earned […]
DRTV in the U.S.: The Most Overlooked Way to Fund Your Product Launch
Launching a new product in the U.S. is one of the most exciting yet daunting challenges any entrepreneur or brand can face. From building prototypes to handling supply chain complexities, the journey is resource-intensive—and expensive. Many founders immediately think of venture capital, crowdfunding, or loans as their go-to funding strategies. While these options can work, […]
How to Align Your Marketing Strategy with Consumer Behavior
Summary Consumer behavior is no longer a static concept confined to broad demographic categories. In a dynamic, omnichannel environment, purchase decisions are driven by context, emotion, and micro-moments. Brands that align their marketing strategies with these behaviors see significantly higher engagement and conversion rates. According to a 2018 study by Epsilon, 80% of consumers are […]
SEO and CRO: The Dynamic Duo for Boosting Website Performance with TelNet Agency
Summary Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) form a powerful partnership that elevates your website’s ability to attract and convert visitors. SEO draws in high-intent users actively searching for your products or services, while CRO transforms those visitors into customers by optimizing their experience. At TelNet Agency, we combine these strategies to […]