Google Performance Max for E-commerce: Common Pitfalls and How to Avoid Them
Are your PMax campaigns driving real growth, or just looking good on paper? Google’s Performance Max provides e-commerce brands with massive reach and automation superpowers, but only when guided by strategy and structure. Left alone, it can waste budget, hide key data, and prioritize the wrong products. Let’s examine the most common PMax pitfalls and […]
This Week in Ad Tech, AI, and Streaming: Key Marketing & Media Trends to Watch
In 2025, invalid ad traffic drained a staggering $63 billion from global budgets, proving that nearly one in twelve clicks is fake. This massive waste is forcing a hard pivot toward better verification and smarter automation. As AI moves from experimental tests to core retail and CTV strategies, the industry is bracing for a wave […]
How to Accurately Measure ROAS Across All Your Digital Channels
Did you know that up to 30% of your conversions could be “double-counted” when different platforms like Meta and Google both claim credit for the same sale? This data overlap creates a massive blind spot that makes your marketing dollars look like they are working harder than they actually are. Fragmented data and confusing attribution […]
CES 2026 Signals the Next Era of TV Advertising and AI-Driven Marketing
More than 140,000 people packed CES 2026, and they were not there just to see gadgets. They were there to set the tone for how TV, streaming, and ads will work all year long. From agentic AI to clickable TV ads, the industry is moving faster and demanding clearer proof that ads actually work. Measurement […]
The Future of Media and Marketing
How Streaming, AI, and Privacy Are Shaping the Ad Landscape The U.S. ad market is showing new strength, climbing 3.7% in September and signaling a rebound just as the industry hits another wave of change. Streaming is surging, AI is reshaping how consumers search and shop, and privacy rules are tightening in ways brands can […]
The End of Third-Party Cookies
A 2026 Survival Guide for E-commerce Advertisers Third-party cookies once powered e-commerce advertising, until browsers decided it was time to pull the plug. These small tracking files helped brands follow shoppers across the web, fuel personalization, retargeting, and attribution. Now, privacy changes from Google, Safari, and Firefox are reshaping the internet into a cookieless ecosystem […]
This Week’s Top Stories in Performance Marketing, CTV & Retail Media
About 65% of viewers scroll on their phones while streaming, turning attention into the hardest metric to win. That shift captures the week. CTV becomes more performance-driven, AI rules tighten, and retail media pulls closer to the screen as platforms race to prove value and trust at the same time. In this week’s breakdown, we […]
This Week’s Top Stories: Paramount’s Power Play, EU Fines X, and Rising Ad Forecasts
Paramount just launched a $108.4 billion hostile bid for WBD, turning an already wild week in media into a full-on power shuffle. Across streaming, advertising, regulation, and ecommerce, the pace of change continues to accelerate. Marketers are adapting to bigger swings, bolder deals, and new rules that shape how audiences discover, trust, and buy. In […]
Why Consistent Branding Matters in Every Ad You Run
The average person sees upto nearly 10,000 ads per day, so standing out starts with a brand that looks, feels, and sounds unmistakably yours. Branding shapes how people recognize your business, and it becomes even stronger when every ad reinforces the same identity. Consistent visuals and messaging help audiences connect quickly, building trust and familiarity […]
Mapping the Modern Customer Journey Across TV and Digital
The average U.S. household has approximately 21 connected devices, meaning customers rarely stay on one screen for long. Today’s customer journey is non-linear. People bounce between TV, phones, laptops, and social media platforms while they explore, compare, and decide, so every touchpoint needs to work together. Let’s break down how to map the modern journey […]