This Week’s Top Stories in Performance Marketing, CTV & Retail Media
About 65% of viewers scroll on their phones while streaming, turning attention into the hardest metric to win. That shift captures the week. CTV becomes more performance-driven, AI rules tighten, and retail media pulls closer to the screen as platforms race to prove value and trust at the same time. In this week’s breakdown, we […]
This Week’s Top Stories: Paramount’s Power Play, EU Fines X, and Rising Ad Forecasts
Paramount just launched a $108.4 billion hostile bid for WBD, turning an already wild week in media into a full-on power shuffle. Across streaming, advertising, regulation, and ecommerce, the pace of change continues to accelerate. Marketers are adapting to bigger swings, bolder deals, and new rules that shape how audiences discover, trust, and buy. In […]
Why Consistent Branding Matters in Every Ad You Run
The average person sees upto nearly 10,000 ads per day, so standing out starts with a brand that looks, feels, and sounds unmistakably yours. Branding shapes how people recognize your business, and it becomes even stronger when every ad reinforces the same identity. Consistent visuals and messaging help audiences connect quickly, building trust and familiarity […]
Mapping the Modern Customer Journey Across TV and Digital
The average U.S. household has approximately 21 connected devices, meaning customers rarely stay on one screen for long. Today’s customer journey is non-linear. People bounce between TV, phones, laptops, and social media platforms while they explore, compare, and decide, so every touchpoint needs to work together. Let’s break down how to map the modern journey […]
How AI-Powered Creative Testing is Transforming TV and Digital Campaigns
Brands can now test TV and digital ads in as little as 15 minutes, a pace that would’ve been unthinkable just a few years ago. This is changing how teams plan, refine, and launch creative across every screen. AI-powered creative testing helps marketers move past slow, manual A/B tests and into a world where insights […]
Inside This Week at PDMI
Key CTV Insights, New AI Innovations, Member Wins, and What’s Ahead for 2026 Streaming now accounts for 44% of viewing time but only 16.5% of ad impressions. This mismatch shaped some of the most important conversations at PDMI West 2025. You now have exclusive access to all eight session videos, packed with practical lessons on […]
This Week in Media: How AI, Streaming Wars, and Ad Innovation Are Shaping the Future of Digital Marketing
Summary The media landscape is moving fast, and this past week delivered several developments that are shaping how brands communicate, advertise, and reach consumers. From rising e-commerce activity and new AI behaviors to streaming upgrades, podcast expansion, and important privacy updates, each trend points to one clear message: marketing is entering a more intelligent, data-aware, […]
Micro-Moments Marketing: Capturing Intent in the 6-Second Attention Economy
Summary Imagine you’re standing in the pet store aisle, staring at a wall of dog food bags, and you quickly pull out your phone to search for “what’s the best dog food for my puppy’s sensitive stomach?” In that exact instant, you’ve just had a micro-moment. It wasn’t a long, planned research session. It was […]
The Science of Timing: When to Launch TV vs. Digital Campaigns for Maximum Impact
Summary Timing in advertising can feel more like an art than a science. You know what you want to say, but figuring out when to say it to the right person can be a total guessing game. In a world where your audience is constantly shifting their attention between streaming services, social media, and traditional […]
Solving Stockouts & Overstocking: Smart Inventory Management
In today’s competitive retail landscape, inventory management is no longer just a back-office function—it’s a make-or-break factor for profitability. For businesses in the US, where consumer expectations for product availability and fast delivery are higher than ever, poor inventory practices can result in lost revenue, damaged brand reputation, and inflated costs. The two most common […]