The Science of Timing: When to Launch TV vs. Digital Campaigns for Maximum Impact
Summary Timing in advertising can feel more like an art than a science. You know what you want to say, but figuring out when to say it to the right person can be a total guessing game. In a world where your audience is constantly shifting their attention between streaming services, social media, and traditional […]
Voice Search Revolution: How TV Ads Must Adapt to ‘Hey Siri’ and ‘Alexa’ Queries
Summary Think about your last search for something online. Did you type it out, or did you just ask? For a growing number of us, the answer is the latter. With a simple “Hey Siri” or “Alexa,” we’re getting instant answers without ever touching a keyboard. This isn’t just a convenience; it’s a fundamental change […]
Beyond Google: How TV Ads Influence Bing, Amazon, and Niche Search Engines
Summary: When most marketers think about search behavior triggered by advertising, their minds go straight to Google. That makes sense because Google dominates the global search market. But here’s the twist: TV advertising doesn’t just boost searches on Google. It sparks curiosity across Bing, Amazon, and even smaller, niche search engines. This “spillover effect” is […]
What Metrics Matter When Measuring TV vs. Digital Ad Success
Summary The core difference between TV and digital advertising is their primary purpose. TV ads are designed for a broad reach and to build brand awareness. They aim to get your name in front of as many eyes as possible to plant a seed in the public’s mind. Digital ads, on the other hand, are […]
Why ‘Bad’ Ads Go Viral (And How to Harness Their Power Without the Cringe)
Summary Some ads are so confusing, or downright strange that they stick in people’s minds for all the wrong reasons, yet they spread like wildfire online. From odd product shots to bizarre taglines, these “bad” ads break the rules of traditional marketing and still manage to dominate conversations. This paradox has led brands and […]
The Psychology of Color in Marketing: How TV and Digital Ads Play on Emotions
Summary Marketing depends on visuals to shape perception, but color takes it a step further by evoking emotion and guiding decisions. It not only sets the tone but also builds brand identity and can directly impact buying behavior. From polished TV commercials to fast-moving social ads, color plays a crucial role in how audiences […]
What to Expect When Partnering with a Full-Service Marketing Agency
Summary Imagine having one team that truly gets your brand. They understand what you’re trying to build, who you’re trying to reach, and how to bring it all together in a way that actually works. No juggling between different freelancers, no need to explain your goals over and over again to different vendors. Just one […]
Creating Effective Cross-Platform Campaigns: TV, Social Media, and Beyond
Summary Cross-platform campaigns integrate traditional channels like TV with digital platforms such as social media and Connected TV (CTV) to maximize reach, engagement, and conversions. In today’s fragmented media landscape, audiences are scattered across TV screens, social media feeds, and streaming platforms, making it essential to reach them through cohesive, multi-channel strategies. TelNet Agency excels […]
What is Owned vs. Earned Media, and Why Does It Matter for Your Brand?
Summary Understanding the distinction is critical for modern brand strategy, as it enables you to balance control and credibility to build trust, boost visibility, and optimize marketing costs. Owned media includes digital assets like websites and social profiles that a brand fully controls, while earned media encompasses organic third-party endorsements such as reviews and press […]
How to Measure the Success of Your TV and Digital Marketing Campaigns
Summary: Measuring campaign success isn’t just about impressions or clicks; it’s about understanding what truly moves the needle. In today’s fragmented media landscape, where audiences are spread across traditional and digital platforms, businesses need to take a structured, data-driven approach to evaluate performance across both TV and digital channels. By focusing on clear KPIs such […]