Voice Search Revolution: How TV Ads Must Adapt to ‘Hey Siri’ and ‘Alexa’ Queries
Summary Think about your last search for something online. Did you type it out, or did you just ask? For a growing number of us, the answer is the latter. With a simple “Hey Siri” or “Alexa,” we’re getting instant answers without ever touching a keyboard. This isn’t just a convenience; it’s a fundamental change […]
The Impact of AI on TV Advertising and Digital Marketing
Summary AI is revolutionizing TV and digital marketing by delivering hyper-personalized ads, automating complex tasks, and predicting what’ll resonate with audiences, all while slashing costs and boosting ROI. Picture a world where your TV ad speaks directly to a viewer’s local vibe, or your digital campaign shifts in real time to capture a trending hashtag. […]