About Tony Kerry
Since 1990, Tony Kerry has been working with and educating corporate marketers, direct marketers, and entrepreneurs on the merits of Direct Response Television (DRTV), Digital, and Social Media Advertising.
As a Partner and Principal at Script to Screen and M2 Marketing and Management Services for over 22 years, Tony helped launch over 650 infomercials and Direct Response campaigns, generating more than $5 billion in revenue for clients. During his tenure, he played a key role in establishing Script to Screen as the dominant global leader in the production of infomercials and DRTV spots.
Tony’s extensive client list includes major brands such as bareMinerals, Bose, Conair, Cuisinart, Estée Lauder, Procter & Gamble (P&G), Rosetta Stone, and Shark/Ninja, among others.
In 2017, Tony founded LANYTO Funding Partners, LLC, where he worked with emerging companies and secured more than 120 Direct Response Funding and Marketing Partnerships. He collaborated with 22 of the world's leading Direct Response Funding companies, including American Telecast, Allstar Marketing Group, Beachbody, InvenTel, Emson, Guthy-Renker, Oaklawn Marketing, Telebrands, and many more.
Tony has been a featured speaker for numerous trade associations, including the Electronic Retailing Association, and has been interviewed by leading publications such as The New York Times, Ad Age, and The Wall Street Journal.
Today, Tony continues to work closely with corporate marketers, direct marketers, and entrepreneurs as Managing Director of Direct Response Funding Partnerships at TelNet.Agency.
Gain the Edge with Strategic Category & Competitor Analysis
Understanding market dynamics isn’t optional—it’s essential for staying ahead in today’s fast-moving retail landscape. That’s where I come in.
With years of experience driving growth for consumer brands, I help businesses uncover real opportunities through deep category and competitor analysis. Together, we’ll explore pricing trends, consumer demand, and industry benchmarks to ensure your products are competitively positioned and primed for success.
By analyzing sales data, customer behavior, and market shifts, I identify clear paths for differentiation, optimized pricing, and expansion across key channels. The result? Informed decisions, sharper positioning, and a stronger, more resilient brand in the market.
Let’s unlock growth with insights that lead to action.
— Tony Kerry
Managing Director of Direct Response Funding Partnerships at TelNet.Agency.
Premier TV Partnerships for Maximum Reach
